TRADEMARKS / Trademarks & brand protection
A trade mark can be a name, logo, slogan, shape or other sign that makes a business recognisable. However, a registration is only valuable if it is aligned with the brand’s market, products, territories and growth plans.
Indie Law combines trade mark registration with commercial strategy, contracts and enforcement.
Choosing a name & trademark registration
Launching a strong brand name without carrying out an availability check can lead to rebranding, legal claims and wasted marketing investment. We investigate existing brands, trade names and relevant online usage, and translate that risk into practical ‘go/no-go’ advice.
Portfolio, licences & transactions
We determine the proprietor, trade mark, goods and services, territory and filing route. Depending on your plans, this can be done via BOIP, EUIPO or international systems. The classification must cover not only your current activities, but also the realistic growth of your business.
Fire protection
Trademarks are licensed, transferred, financed and used in partnerships. We advise on trademark licences, merchandising, co-branding, sponsorship, franchise arrangements, assignments and due diligence.
Tell us about your case
In the event of conflicting applications, a risk of confusion, online impersonation, counterfeit goods or unauthorised use, we advise our clients to adopt a proportionate strategy: monitoring, action by the platform, opposition, a notice of default, negotiation or legal proceedings.
Useful links
- BOIP, Benelux Office for Intellectual Property trademarks and designs for the Benelux
- EUIPO Trade Marks and Community Designs
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